Saturday, August 22, 2020

The Cold War (US History) Assignment Example | Topics and Well Written Essays - 250 words

The Cold War (US History) - Assignment Example In this manner, U.S contribution in the Korean War was an aberrant message to the Soviets that America would not permit the spread of socialism in around the globe. (2) TRUMAN-When he left office on January 20, 1953, Harry Trumans notoriety rating remained at simply 22%. In the decades since his administration he has ascended to between 6-8 in many history specialists rankings. What was it about his administration that caused this revaluation of him? President Harry S. Truman’s is progressively well known today since he is credited dropping two nuclear bombs in Japan that finished World War II. Truman’s solid help of the Marshall plan for revamping Europe, the production of the United Nations, the â€Å"containment† of socialism, the establishing of the North Atlantic Treaty Organization (NATO and the making of the State of Israel likewise helped his ubiquity. (3) NATIONAL SECURITY-Was there any approach to protect national protection from the socialist danger than the strategies utilized during the late 1940s and 1950s (now and again called, all things considered, McCarthyism)? Clarify, With the advantage of knowing the past, the ‘containment’ strategy of the U.S was the best alternative to defying the spread of socialism. The possible accomplishment of American virus war strategy bolsters this attestation. In spite of the fact that, it is conceivable the U.S could have made progress with progressively conciliatory suggestions towards socialist systems like the Soviet Union and China. There is minimal verification that this strategy would have been progressively successful be that as it may. McPhee I. (2008). Harry Trumans First Term: The Rising Popularity of One of Americas Great President. Recovered from http://americanhistory.suite101.com/article.cfm/harry_trumans_first_term#ixzz0DjFR0hJc&B The National Archives. Educating With Documents: The United States Enters the Korean Conflict. [Online]. The U.S. National Archives and Records Administration, MD 20740-6001. Recovered from

Thursday, July 16, 2020

How to Measure and Track SEO Success

How to Measure and Track SEO Success Business planning not only involves a firm’s key actor’s identifying business goals, but also defining how those actors will measure the success of those goals. This is particularly important with online initiatives, which inherently provide a wealth of data. Firms must know which metrics, and what kinds of changes in those metrics, will accurately reflect the success; they must understand the relationships between relevant metrics, and they must know which metrics are merely noise. Without a thorough understanding of how to arrive at the goal, it is unlikely the firm will achieve it.Many firms and individuals think of search engine optimization (SEO) as, primarily, a method to increase site traffic. However, when approaching SEO, online strategists should assess this and other measures of SEO success, when determining a firm’s overall online goals. After all, increasing site traffic is only a means to an end. In addition, many intermediate steps must be taken before a firm see s an increase in site traffic, or other notable results.Further, there are many analytical measures, as well as software applications, available for use when considering the success or failure of SEO strategies. A thorough understanding of these should be a requisite of any SEO consultant or in-house SEO professional, as they will be integral in measuring the firm’s SEO success. © Shutterstock.com | Max GriboedovIn this article, we will cover 1) the three most common measures of SEO success,  2) more SEO measures and trends,  3) common analytic programs for measuring SEO success,  and 4) analyzing and interpreting the data.THE THREE MOST COMMON MEASURES OF SEO SUCCESSThe three most common measures of SEO success by far are rankings, traffic, and conversions.#1: RankingsThis refers to a website’s position in search engine results. Firms listed on the first page of search results have more credibility in the mind of the consumer. Users are far more likely to purchase a product/service from a company who appears on the first page of search results. Further, prominence in search results heightens overall awareness of a firm’s brand. For this reason, improving website ranking, or maintaining an already high ranking, are common SEO goals and should be considered in the context of the firm’s larger brand awareness strategy and goals.#2: TrafficImproving a we bsite’s ranking generally increases the amount of traffic to the website, often dramatically. SEO professionals must ensure that their websites appear prominently in user search results for common keywords and key phrases associated with the products/services they sell. For example, a local kitchen remodel and appliance retailer in Lansing, Michigan might want consumers searching for key phrases like “best refrigerators Lansing” or “Lansing affordable kitchen countertops” to find their brand, rather than those of their competitors. They also want to increase the number of links on third-party websites funneling traffic to their webpage, which, in addition to increasing traffic, also has the effect of increasing website ranking. Content marketing, when executed properly can increase both new and repeat visitors to the website, while social media marketing can draw in new audiences and spread marketing messages far and wide.#3: ConversionsIncreased rankings and traffic mean little if, once on a website, consumers are not impelled to perform a particular action. Most firms automatically think of conversions in pure sales terms, but depending on the firm’s inbound marketing and overall sales strategy, there can be multiple times of conversion, ultimately leading to a sale. For example, a keyword search could lead a user to a firm’s landing page to download a free whitepaper on a business topic in exchange for contact information. The number of downloads is a conversion, whether or not a purchase is eventually made. Traffic stemming from user’s keyword/phrases queries generally has higher conversion rates than traffic from referral sites because the user is already engaged and seeking to fulfill a need. Both traffic and conversions should not only be thought of in pure SEO terms but should be closely aligned with the firm’s overall marketing and sales strategies.As with conversions, there are multiple ways to refine how one measures rankings and t raffic. Firms can determine if there are particular search engines in which they wish to improve their rank, what keyword search results in which they wish to appear prominently, and more, as well as set specific targets by specific deadlines.MORE SEO MEASURES AND TRENDSLikewise, firms have many measures available they can use to refine how they assess traffic. Here are some of the most common measures firms use:Number and quality of referring sitesBoth of these factors have a definitive impact on ranking, but they each play a role in increasing traffic as well. The more links one has referred to one’s website the easier the site will be for crawlers to index, which can boost website rankings. Further, the more likely, it is for someone to come to your site from that referring site. Websites with high visibility will not only help a firm’s rankings as well but will likely refer more traffic a firm’s site than those from websites with low visibility. For example, an article on the website of The New York Times about the firm will be read by more people, generate more interest, and result in more traffic, than a link from a random individual’s personal blog.Keyword rankThis ranking measure allows firms to assess their search visibility in specific keyword searches. Firms want consumers to come across their products/services when they run queries using general descriptors. Once the general keywords/phrases most commonly associated with the products/services offered by a particular firm are identified through keyword research, SEO professionals should implement tactics designed to increase traffic from each of these keywords/phrases. For example, a local Mexican restaurant in Buffalo, New York” might seek increases in traffic from queries like “best Mexican food in Buffalo”, “great enchiladas Buffalo” and similar frequently searched terms.Traffic and conversions resulting from keywordsThese two separate measures play key roles in not only SEO eff orts, but also overall marketing and sales efforts as well. SEO professionals should work towards sustainable increases in traffic from targeted consumers, as well as conversions of those visitors to sales.EngagementIt is not enough to create an easy to navigate website full of keyword rich content. Key to conversions and overall SEO is engagement. Content should be relevant, interesting, and consistently updated. Moreover, it should direct visitors to action. Search engines notice when visitors quickly leave websites and rank websites accordingly. Indicators of engagement include a low bounce rate â€" the percentage of users who immediately leave a website without visiting a second page on it, time on site, time on specific pages, number of pages visited, and actions performed while on the website.Domain Authority (DA)DA is a measure created by Moz, an industry-leading SaaS firm widely acknowledged as an authority on SEO. Scored between 0 and 100, it is an aggregate of at least 40 SEO measures and is strongly correlated with high traffic and search rank. In general, proactively, employing white hat SEO strategies can increase DA. Proactively involves not only building a high quality website and building a strong link profile; it also means ridding a website’s SEO profile of factors that harm its ranking, such as irrelevant backlinks. COMMON ANALYTICS PROGRAMS FOR MEASURING SEO SUCCESSMany applications and methods allow firms to track and measure the results of their SEO tactics. Search engines, such as Google and Bing, as well as third-party SEO consulting firms, offer analytics programs that allow firms to track their on-page activity in real-time or near-real-time. These programs provide a wealth of data about everything from the type of browsers and devices used to access the site, to the sequence of pages visited by users once on the site. This is invaluable information that can be used to inform site improvements, such as new content development and ch anges in site navigation, as well as test the efficacy of changes that are made. Some of the most common applications include Google Analytics, Bing Webmaster tools, Adobe Marketing Cloud, Piwik, KISSmetrics, Clicky, and GoingUp.Google Analytics allows firms a deep dive into website performance through what is known as advanced segments â€" a feature that allows firms to track performance based on specific visitor segments and create reports based on them. For example, an advanced segment report might include information on visitors being referred by non-branded keywords, those based on specific traffic sources (e.g. all traffic from Twitter), or all based on key phrases containing specific numbers of keywords. Many other analytics programs offer this level of information, but web professionals unversed in data analysis often fail to take advantage of it.There are also free and paid applications and scripts that firms can use to analyze content for keyword density â€" the number of times keywords/phrases appear in the content. Similar tools are available to help professionals analyze their use of metadata on a page. These tools allow professionals to analyze their page just as a crawler would, and make changes to the HTML based on this analysis that can improve SEO.UTM codes are code snippets that can be attached to a specific webpage (or a subset of webpages) that will allow professionals to analyze performance. UTM codes are specifically helpful in tracking how well offline advertising funnels traffic to a firm’s website; by creating a vanity URL and advertising it through a specific medium, and then adding a UTM code to that vanity URL, firms can see how well each type of advertising is performing. This information is not only invaluable for general marketing/advertising purposes, but by using UTM codes to track the efficacy of online marketing campaigns, such as social media campaigns, UTM codes can be a boon to overall SEO as well.It is important to und erstand what the competition is doing as well. Keyword intelligence tools like KeywordSpy, SpyFu, SEMrush, or others show SEO professionals how the websites of competing websites rank for specific keywords â€" that should inform keyword and SEO strategies.ANALYZING AND INTERPRETING THE DATAThese tools and many others are available for free or for a nominal cost. However, many firms still look at surface metrics of SEO success. A mere increase in search engine results is a superficial way to gauge the effectiveness of an SEO strategy. Trend analysis is critical. Firms should assess spikes or dips in traffic, rankings, and conversions, for cause and sustainability over time. A firm may see a huge spike in traffic from a new article published on a trending topic. However, if the topic’s subject matter is more ephemeral than evergreen, that spike may dissipate in weeks or days.For web professionals who suddenly find themselves with SEO responsibilities, mere understanding of, and trai ning in, on-page SEO factors like metadata and keyword density, is inadequate. They must understand data analysis, data segmentation, and testing, as well as competitive intelligence. They should also understand that localization, personalization, and other factors affect the ultimate visibility of a firm’s site, and the conversion rates of its landing pages.Take localization. Firms should focus efforts on local and target markets, as well as global ones. Assessing appropriate local strategies, as well as general ones, can yield increased traffic and conversions, when they inform content and keyword strategies, website structure, content, and culture. Firms in global markets should also incorporate language, prevailing social media networks, and dominant search engine in the market. In the U.S. and many European countries, Google’s search results are of primary importance; however, in China, Baidu has the greatest visibility, as does Yandex in Russia.Of course, firms want to dev ote some resources to all of the search engines in their space. A firm might be losing revenue because they rank high in Google search results, low in Yahoo’s search results, and their average consumer predominantly uses Yahoo. It is important to assess how people are finding the firm’s site, as well as know who the major players are in search in the firm’s respective market.Personalization is another significant factor influencing traffic and conversion rates. Google, Bing, and Yahoo personalize search results for each user; the more they use the respective search engine and its firm’s products and services, the more each search query is refined. This heightens the need for metadata, easy site navigation, and structured data, which crawlers use to understand sites, assess them, and place them in more search results. Building branded social channels rich in keywords, with socially shared branded content, can ensure that websites appear, and reappear, in search results.Websit e personalization can greatly increase user engagement and inspire low bounce rates, long times on the site, conversions, and repeat visits. Cookie-based features that identify users by name, reflect their previous actions, provide content relevant to their interests, and offer useful recommendations, can result in dramatic increases in traffic and conversions. They can also stimulate organic links, as third-party news sites, blogs, and others review, and link to, the website.When analyzing the data, SEO professionals should use multiple analytics programs to ensure the accuracy of web data. They should also take full advantage of the data visualization tools found in common analytics programs or others such as Graphviz or NodeXL. Fundamentally, they should regularly perform analyzes of link profiles, site architecture, and keyword rankings in relation to their site as well as those of their competitors, on a regular basis. They should also regularly assess their own and their compe titor’s social media presence, analyzing keyword density and reach of shared material. Competitive analysis will provide technical insights into effective (or ineffective) SEO strategies, as well as consumer insights about the industry, brand perception, products/services, and marketing.For web developers with SEO responsibility, it may be helpful to consult with in-house or third-party data scientists when interpreting the data. They may be able to provide insights into common biases, such as seasonality, and correcting for them in data analysis.

Thursday, May 21, 2020

Oedipus the King - Exploited or Exploiter Essay - 915 Words

Oedipus the King - Exploited or Exploiter? Great thinkers throughout history have contrived intricate theories of social order. By applying these particular ideologies to literature, we as readers are able to see a great work through the eyes of one or many of historys most celebrated philosophers. Sophocles Oedipus the King has been open to many interpretations. With its intricate plot, archetypical tragic character, and lofty social issues, Oedipus the King provides for virtually any and all interpretations. One such literary theory is Marxism. Marxism, the sociological system of belief created and presented by Karl Marx and Friedrich Engels, has had profound influence on western politics and world sociologic theory†¦show more content†¦Many aspects of Marxs theory is exemplified in Sophocles Oedipus the King. Looking at Sophocles great play as a whole, there are several interpretations that the Marxist might have. In applying the Marxist contrived class system, one could designate the gods, and namely Apollo, as the Bourgeoisie upper class, and Oedipus as the Proletariat. This interpretation can be accepted because within the context of the play Apollo and the gods have complete control of Oedipus fate, and thus, his entire physical life. Oedipus is clearly held accountable to the gods, and so it can be argued that the gods exploit and take advantage of Oedipus human qualities. In particular, Oedipus honest nature and genuine concern for his people is what eventually leads to his downfall. It can be deduced that the gods, who controlled the fate of Oedipus, intentionally used these traits against him in the same way factory owners used their workers diligent work to achieve and maintain a high social status. Oedipus could not determine his own fate, much like employees who are forced to w ork just to merely survive. Disputants of this theory might argue that Oedipus, a king, isnt eligible for the label of Proletariat. Within the context of a social system, a king, the pinnacle of society, could never be viewed as submissive to anything. Considering that Marxs theory is byShow MoreRelated Marxist Theory and Oedipus the King Essay1339 Words   |  6 PagesMarxist Theory and Oedipus the King      Ã‚  Ã‚   The history of all hitherto existing society is the history of class struggles (Marx and Engels 2). This excerpt, taken from Karl Marxs and Friedrich Engels The Communist Manifesto, explains the two primary classes found throughout most of Europe during the era of the Industrial Revolution. These classes were the bourgeoisie and the proletariat. The former were known as the exploiters and the latter as the exploited. The wealth, power,

Wednesday, May 6, 2020

Condoleezza Rice Essay - 1106 Words

â€Å"I don’t ever remember thinking that I was an exceptional student, segregation was just always in my way†, Condoleezza once said looking back on her difficult childhood. Segregation played a huge part in Condoleezza Rice’s life. Whether it took place during the times of her childhood or even while she held her position as Secretary of State. No matter how tough times became for Rice, she always held her head up high and never gave up. It’s evident that Condoleezza Rice is a living leader because she is determined, dedicated, and confident. Condoleezza Rice’s determination is one of the many ways she demonstrates leadership. To begin with, Condoleezza rice received a low score on her SAT; however she didn’t let that get in the way†¦show more content†¦No matter what Condoleezza Rice had to overcome to become who she wanted to be she would do it. Rice was highly dedicated to her job as ‘National Security Advisor’. â€Å"The presidency is not just the president; it’s the whole team of people who are going to get things done† (Felix, 5). Condoleezza Rice always put all of her hard work in to what she did for the president. She never thought of her job as ‘National Security Advisor’ as an occupation, but instead she referred to it as a way of life. Even though Rice is presented as being diligent and hard- working, she is not known as someone who will illuminate the president’s ideas with her intelligence, but instead she only presents the basic facts making sure to leave out any of her own voiced opinions (Taking Care of Washington). Condoleezza Rice’s dedication is evident by her many hours of work per day. Not only does Rice stay with her ridiculous schedule but, she always puts her duties first. Rice tends to only put most of her time towards her job, not her personal life. Once Condoleezza Rice settled in as secretary of state, she began to looking at her job in a whole new perspective. For instance, she works hard to keep her private opinions to herself so she can keep her image as an enigma (First Black Women to Hold Post). Whether Rice is working as a ‘Spokesperson’ or Bush’s ‘Eyes and ears’ she serves solely as intermediary, never as anShow MoreRelatedWho Is Condoleezza Rice?2342 Words   |  10 PagesWho is Condoleezza Rice? In 1955, during a sensitive and memorable moment for Black Americans, a time of legalized segregation; Jim Crow, an African American girl was born by the name of Condelezza Rice. With that being a huge obstacle to face from her and her entire family, as well as living in Birmingham, Alabama, popular South area where many other African Americans popularly known during this time fought for equal rights and later fought for equality during the Civil War, Condelezza wouldRead More Condoleezza Rice Essay3360 Words   |  14 PagesCondoleezza Rice   Ã‚  Ã‚  Ã‚  Ã‚  At this point in time the name and image of Condoleezza Rice is commonplace among the majority of informed Americans. As the first female to serve as the National Security Advisor to the President of the United States, Dr. Rice was propelled even further into the spotlight following the attacks on America on September 11th 2001. I too, like most Americans, saw a lot more of Condi, as she is known by her many friends and colleagues, after September 11. Clearly she was intelligentRead More Condoleezza Rice Essay770 Words   |  4 PagesCondoleezza Rice Not many people can add the position of National Security Advisor to their list of achievements, especially if those people are women. Condoleezza Rice, however, can place the accomplishment right up there with being a previous member of President Bush’s foreign-policy team, and tenured professor and provost in the political science department of the prestigious Stanford University. Rice is well known for her knowledge on Russian history and currentRead More What Kind of Leader Is Ms. Condoleezza Rice? Essay3525 Words   |  15 Pages Dr. Condoleezza Rice was sworn in as Secretary of State on January 25, 2005. She is a clear example of a leader, which possesses certain traits that have led her to where she is today. In order to evaluate her as a leader, it is necessary to look at different aspects of her leadership. It is important to examine her personality traits and values, ethical challenges she will face, her candidacy, her leadership style, and her dark-side traits. The first way to evaluate her as a leader is to lookRead MoreSecretary Of State Condoleezza Rice1097 Words   |  5 Pages In June of 2005, Secretary of State Condoleezza Rice went up to 600 people at the American University in Cairo and delivered a very powerful speech on the advancement of democracy in the Middle East. â€Å"For 60 years, my country, the United States, pursued stability at the expense of democracy in this region here in the Middle East, and we achieved neither, she declared, â€Å"Now we are taking a different course. We are supporting the democratic aspirations of all people.† Her speech was seen as an attackRead MoreWomen Leaders Who Broke Through the Glass Ceiling Essay674 Words   |  3 PagesCondoleezza Rice, Hillary Clinton, Sarah Palin, and Nancy Pelosi are four women leaders who have broken the glass ceiling in the world of politics and leadership. The one specific, predominant, and common characteristic that three of these superwomen possess that may be the reason for their success is their diplomatic ways and mirroring styles. Condoleezza Rice, Hillary Clinton, and Nancy Pelosi are the three leaders who have strategically incorporated the ability to mirror those they have dealingsRead MoreThe, Extraordinary, Ordinary People : A Memoir Of Family1334 Words   |  6 Pagesin American life. Yet reacting to every incident real or imaged is crippling, tiring and ultimately counterproductive† – Condoleeza Rice, Extraordinary, Ordinary people: A Memoir of Family In 1955, during a sensitive and memorable moment for Black Americans, a time of legalized segregation; Jim Crow, an African American girl was born by the name of Condoleezza Rice. With that being a huge obstacle to face from her and her entire family, as well as living in Birmingham, Alabama, popular South areaRead MoreThe Collapse Of The Soviet Union1686 Words   |  7 PagesOren presents his first piece of evidence. Mr. Oren states that the showdown between ideologies began between Vice-President Cheney and Secretary of State Condoleezza Rice who disagreed as to what the proper response in Iran should be. Cheney had always maintained a hard line stance in foreign affairs and Iran was no different. Secretary Rice favored the use of diplomacy to achieve a resolution in Iran. Mr. Oren states that, â€Å"Cheney’s influence on policy, which was unparalleled during PresidentRead More Promotion of Democracy and its Purpose in the United States Plans1481 Words   |  6 Pagesmo re likely to be less of a threat to the security of the United States. Failing states like majority of the Middle East often cannot be trusted in any diplomatic processes that help their citizens and bring a negative effect internationally. Condoleezza Rice believes, â€Å"weak and failing state serve as global pathways that facilitate the spread of pandemics, the movement of criminals and terrorist, and the proliferation of he world’s most dangerous weapons.† . Failing states need to be changed becauseRead MoreLeadership Style Based On Rewards And Punishments For Work1569 Words   |  7 Pagesbeneficial and productive for both the leader and the team that they lead. Regardless of political affiliation or views one can look objectively at three dynamic female leaders who have emerged on the American political scene in recent years, Condoleezza Rice, Hillary Clinton and Nancy Pelosi. Each woman collectively possesses an abundance of self-awareness that has helped them reach posts of power within the American political system while breaking through and above the glass ceiling. Aptly described

Unit E-Commerce Free Essays

There’s a competition between businesses in who can get to the top, so the most amount of people ill see and even click on their website and their most likely to receive the most business. Search engines look for the search term entered within the sites they’ve collected. Searches are then listed in their determination Of how relevant the site’s content is to the term entered. We will write a custom essay sample on Unit E-Commerce or any similar topic only for you Order Now To make sure your site gets the most views as possible, you can pay to make sure that the site has priority and be at the top in searches on search engines, regardless of the amount of relevance to the term. It costs quite a bit of money but would be effective. Newsgroups and forums – Newsgroups and forums is an online discussion site where people from different places can create a conversation by posting messages. For example, Trapdoors is a website of people’s reviews of places they have been around the world and has a travel forum where uses can share experience, gain people’s opinions and get answers to questions and queries fast. Newsgroups and forums alike, can advertise to particular types of people, for example, a company selling clothing items, would advertise on a fashion forum. The websites URL can be posted on newsgroups and forums. This is a good way of promoting, and promoting to specific group people, great if your website is in the niche market. Also, if someone opens your site up and likes it, their likely to say their comments, however they may spread criticisms and negative comments. And it’s notes newsgroups and forums that you can post your site to; its social media like Faceable. All these ways are completely free also, especially as other forms Of promotion like sponsorships can be very expensive. Banners and pop-ups – I’m sure you’ve seen banners and pop-ups, they come up onto your desktops and internet earaches. It’s basically and image or short video and either runs along the top of the site, along the side or above the task. The video or image attracts people’s attention, and nowadays if you hover over some, they expand over the whole page after three seconds. The adverts company and the site that allow the advert each make money when someone clicks on the advert and gets more and more whenever another person clicks on their site. Also, if you’ve used an e-commerce site before and you’ve looked at particular items, they will come up in banners, as it remembers that you liked that item, and rises to entice you to buy it. Spam -? This is an e-mail that is sent to lots of people at random to reach as many people as they can. However, nowadays, theirs soft are that you can use to filter spam out from you’re inbox, so people don’t end up opening viruses. If people don’t have this software, but are aware of internet privacy and threats, they will become less likely to open e-mails from people they don’t know. Companies get e-mails and other methods of contact, through many ways, such as signing up to something online, completing online surveys, or even through the phone. Effective user interface -? Having an effective user interface is essential in having a successful business as it means people that are not so able in working technology, can easily still work it. This gives the site more views as people will generally come back again. Maintaining the site may be easier to keep up also. Online customer loyalty – This is similar too shop having loyalty cards, as the e-commerce site hands out offers and deals. They work buy either, buying products and getting offers on those and similar products, a point system or a buy three and with you third you get something for free. Customers would be likely to use the site again, if it means free or discounts and would be less likely to leave if they know they’ll get deals. Site names -? Website names are most effective when they are memorable or simple. For example, compartmented. Com, has a memorable advert that makes sure potential customers don’t think its compartmentalize. Com. Another example, are websites that are simple and suitable, with no dashes or weird spellings, such as Google. Co. UK or youth. Com. If names are complicated then possible customers may be lost, due to errors in typing which can lead o ending up on a rival site. How to cite Unit E-Commerce, Papers

Saturday, April 25, 2020

Tran Thi Hong Mai Essays - Biology, Cloning, Molecular Biology

Tran Thi Hong Mai 1632300014 WRT 122 Final essay Cloning should be allowed The idea of the possibility of cloning has long interested scientists from all over the world. "Cloning technology was invented during the twentieth century and now is poised to help define the twenty-first" (Levine, 2007). According to Biology Online (n.d.), "Cloning is the process of creating an exact copy of a biological unit (e.g. a DNA sequence,cell, ororganism) from which it was derived, especially by way of biotechnological methods." In today's world, cloning has extremely beneficial effects in humans' lives, so "Cloning research on human cells has the potential to revolutionize the treatment of several medical problems in the future" (Paul, 2016). For example, cloning helps cure numerous medical conditions, assists infertility family, and creates high quality and extraordinary person. In fact, cloning should be allowed. Cloning helps cure numerous medical conditions. Johnson (2001) stated that "research on embryonic stem cells is therefore considered by many scientists to be instrumental in developing a diverse supply of tissues to be used in the treatment of a variety of health problems including AIDS, diabetes, Alzheimer's, Parkinson's, spinal cord injuries, and heart disease" (Nisbet,2014). Furthermore, one of the most beneficial aspects to cloning is the ability to duplicate organs. In 1998, Forster found the following "that cloning technology may be beneficial for producing replacement skin, cartilage, or bone tissues for bum and accident victims and/or nerve tissue for spinal cord injuries." For example, "The objective of therapeutic cloning is to produce pluripotent stem cells that carry the nuclear genome of the patient and then induce them to differentiate into replacement cells, such as cardiomyocytes to replace damaged heart tissue or insulin-producing cells for patients with diabetes" (Lanza, Cibelli, West, 1999). Another instance is that "Creating an artificial implantable kidney would be an epic advance in medicine and could address a chronic shortage of donor kidneys needed for transplant" (Artificial kidney, n.d.). Therefore, patients do not need to wait for organ donation from others and less have to suffer. Cloning help people avoid outbreaks of chronic diseases and living longer by artificial organs. Cloning assists infertility family. For example, in 2002, National Research Council argued that "Infertile couples who wish to have a child that is genetically identical with one of them, or with another nucleus donor" (p.27). In addition, "Other individuals who wish to have a child that is genetically identical with them, or with another nucleus donor" (National Research Council, 2002, p.27). "It is estimated there are 12 million infertile Americans. The majority cannot be helped by any current method of assisted reproduction to have a baby that is biologically theirs" (Cloning for, 1998). Furthermore, people will be not worry about the ethics of cloning in this case because "The national bioethics advisory commission (1997) feels it is worth stressing that any children born as a results of this technique should be treated as having the same rights and moral status as any other human being" (Paul,2000. p.3). The important thing is that "with genetic parenthood, the same-sex famil y would look more like the heterosexual family, and that could help diminish societal stigmatization of homosexual individuals" (Orentlicher, 2000). Thus, cloning can cure infertile to be happier. Cloning can create high quality and extraordinary person. "An important consequence of these models is that if ability is genetically heritable, cloning tends to increase the proportion of high ability people in society" (Paul, 2002). For example, Lederburg (1966) and McKinnell (1979) stated that "looks to benefits to the broader society from being able to replicate extraordinary individuals a Mozart, Einstein, Gandhi, or Schweitzer. Cloning them would produce individuals with the same genetic inheritances" (Brock, n.d.). In fact, we use factitious intelligence and technology to store the celebrity's behavior then form a body with the brain of the deceased (Bocanegra, n.d.). If it not create people in some countries like Japan, Germany or Switzerland, "a shrinking working age population and low population growth would mean that there would be fewer workers and consumers, leading to lower investment and manufacturing of goods and services" (Salman, 2015).From this, Kilner (2002) state d that, "Other clones could be produced with unusually high or low mental capacities that would suit them well to do